Skip to content

Core Concepts

fgeo models go-to-market work as a content operations graph.

Project

A project is the thing being promoted.

Examples:

  • a developer tool
  • a SaaS product
  • an open source framework
  • a personal IP or creator brand

Commands:

fgeo project create <name> --desc "..."
fgeo project list
fgeo project show <name>

Goal

A goal describes what the project is trying to achieve.

Examples:

  • Help developers understand the problem.
  • Build credibility in an English developer community.
  • Launch a new feature through a sequence of platform-native posts.

Commands:

fgeo goal add <project> "goal title"
fgeo goal list <project>
fgeo goal set <goal-id> status achieved

Plan

A plan is a campaign or operating strategy. It can be connected to a goal and assigned to multiple platforms.

Commands:

fgeo plan create <project> <plan-name> --strategy "..."
fgeo plan assign <project> <plan-name> <platform> --direction tutorial --target 3
fgeo plan show <project> <plan-name>

Platform

A platform is a distribution channel for a project. Each platform has its own directions, cadence, and publishing metadata.

Commands:

fgeo platform add <project> devto --directions "tutorial,architecture" --pace "2/month"
fgeo platform show <project> devto
fgeo platform set <project> devto platform_secret <api-key>

Content

Content is an atomic asset. In fgeo, each adapted version is tracked as its own content item, because a DEV.to article, Medium article, WeChat post, Bluesky post, and Juejin pin are different platform-native artifacts.

Commands:

fgeo content register <file> --project <project> --platform <platform> --direction <direction>
fgeo content list --project <project> --status draft
fgeo content show <content-id>

Brand and Style

Brand is global author identity. Style is platform-specific writing guidance.

Commands:

fgeo brand show
fgeo brand set voice "clear, opinionated, practical"

fgeo style add devto --desc "Developer tutorial style" --formula "hook -> pain -> solution -> code -> CTA"
fgeo style show devto